As a print publication, The Undercurrent can play a unique role in the spread of Objectivism. A small amount of effort on the part of distributors creates a huge impact on the campus environment. The paper injects the name ‘Ayn Rand’ and Objectivist viewpoints into the physical spaces that students frequent, giving Objectivism the familiarity that comes from persistent presence. The paper makes the Objectivist voice a part of the intellectual debate on campus. Further, as a national effort, the project has the potential to outlast individual campus clubs and pool the best talent from schools across the country.
Attracting New Objectivists
The Undercurrent, as a newsletter, is a great medium to expose sympathetic students to the philosophy. Unlike a website, a print publication makes it easy for any student to pick up an issue at the library, a coffee shop, or his dorm lounge, and begin an interest in Objectivism that he otherwise would not have developed. The comprehensive list of club and community events on our last page indicates to the neophyte the scope and progress of the Objectivist movement in America. Students who already have some knowledge of Objectivism are encouraged to learn more.
Ministering to the Needs of Campus Clubs
A multi-campus paper, as the calling card of a broader movement, aids campus clubs in their efforts to promote Objectivism. By distributing The Undercurrent, even the smallest clubs can make a big splash, attracting new members, promoting events, and forging a connection to the larger Objectivist student movement. Besides benefiting from the calendar of campus club events (which includes meetings) printed on our last page, club leaders can stamp their clubs’ contact information on each paper, or enclose a flyer for meetings and events in each copy.
Advancing the Careers of Committed New Intellectuals
Finally, The Undercurrent is hugely beneficial to its staff and writers, the young Objectivist intellectuals who will go on to carry the Objectivist banner into a variety of fields, both academic and professional. It develops and fine-tunes their understanding of Objectivism by involving them in an extensive, self-directed writing and editing process. Although geographically distant, the staff and writers are able to work closely with each other in an inspired joint venture to change the values of the culture.
The Undercurrent is a magazine distributed at college campuses and communities across the country. We release a print edition once per semester, and in the interim, regularly post additional articles, blog entries, and campus media responses reports to our website.
The Undercurrent's cultural commentary is based on Ayn Rand's philosophy, Objectivism. Objectivism, which animates Ayn Rand's fiction, is a systematic philosophy of life. It holds that the universe is orderly and comprehensible, that man survives by reason, that his life and happiness comprise his highest moral purpose, and that he flourishes only in a society that protects his individual rights.
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